In a third phase, this form of rewarding viewers and publishers, in Eich's view, would dominate the economics of web advertising. Advertisers would pay publishers with BATs and reward viewers with BATs.

The second phase would involve the implementation of an advertising exchange the currency for which would be BAT. In the then current first stage, Brave would simply block ads on websites that browser users loaded and it would continue to develop the automated ledger system that would measure and record user engagement with sites. Īccording to a video provided on the BAT website, in 2018 Eich foresaw a staged development for Brave.

'Your plan to use our content to sell your advertising is indistinguishable from a plan to steal our content to publish on your own website,' they wrote. Lawyers representing 1700 newspapers and other publications sent Brave Software a cease-and-desist letter in April 2016 threatening legal action if the Brave browser did indeed commence to remove advertising from newspaper sites. Brave users earn BATs, which can then be used to purchase premium content or enhanced features. īATs function as the payment token for the Brave browser, an alternative web browser that scrubs sites of third-party advertising and replaces it with sponsored advertising for display to registered Brave users. Like Firefox, Brave is committed to using open source software. īrave Software was co-founded by Brandon Eich, a co-founder and former CEO of the Mozilla Foundation, the not-for-profit company that developed and maintains the Firefox browser. It was fully subscribed within 30 seconds of the start of the offering. By raising $35 million it became the largest ICO at that time.

The Basic Attention Token, BAT, was issued by Brave Software in an initial coin offering (ICO) on May 31, 2017. Token used with Brave Attention Token Home

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